The main point of this book is to help explain the reason why you make certain choices. Relativity is easy to understand. But there's one aspect of relativity that consistently trips us up.
vocab- arbitrary coherence- although the initial prices are "arbitrary" once those prices are established in our minds they will shape not only present prices but also future prices (this makes them coherent) goslings make initial decisions based on what's available in their environment but that they stick with a decision once it has been made. (called imprinting)
experiments -person (13) -vacation (11) -pleasure points (64) -menu (Nicole wont tell us the page) -checking facebook (156-157)
quotes- "once you see the decoy in action, you realize that it is the secret agent in more decisions than we could imagine." "we can also change our focus from narrow to broad."
When ever you see something that says buy one get one free, you feel more attracted to buying it.
Presentation:
imovie
MENU
demonstrations in class of experiments in book
chocolate
house
slide show for rest of information
one min bio of dan ariely
explain one experiment
one live experiment
- Week one-
The main point of this book is to help explain the reason why you make certain choices.Relativity is easy to understand. But there's one aspect of relativity that consistently trips us up.
vocab-
arbitrary coherence- although the initial prices are "arbitrary" once those prices are established in our minds they will shape not only present prices but also future prices (this makes them coherent)
goslings make initial decisions based on what's available in their environment but that they stick with a decision once it has been made. (called imprinting)
experiments
-person (13)
-vacation (11)
-pleasure points (64)
-menu (Nicole wont tell us the page)
-checking facebook (156-157)
quotes- "once you see the decoy in action, you realize that it is the secret agent in more decisions than we could imagine."
"we can also change our focus from narrow to broad."
When ever you see something that says buy one get one free, you feel more attracted to buying it.
Presentation:
one min bio of dan ariely
explain one experiment
one live experiment